Why Faker Rais’s Appointment Is a Strategic Move
The insurance industry in Tunisia is experiencing a significant transformation, driven by regulatory changes, increasing competition, and digital disruption. In appointing Faker Rais, BNA Assurances is making a strategic bet on seasoned leadership to ensure stability, innovation, and market growth.
With over 36 years of experience in insurance, reinsurance, and financial services, Rais brings a wealth of knowledge that spans both local and international markets. His deep industry insight positions him to lead BNA Assurances into a future shaped by risk diversification, customer-centric services, and advanced technology integration.
Faker Rais’s Academic Background and Sector Expertise
Rais holds a Master’s degree in Finance from the Faculty of Economics and Management of Sfax and a second Master’s in Insurance Management from the Arab Maghreb Development Finance Institute (IFID), a prestigious regional institution.
His educational background laid a strong foundation for his analytical capabilities and strategic thinking. These competencies have underpinned his successful career in operational management, risk assessment, and financial oversight.
How Faker Rais Built a Global Insurance Career
Rais’s journey began in 1989 with Best Re, a Tunisian offshore reinsurance company, where he gained early exposure to treaty and facultative reinsurance, actuarial analysis, and risk portfolio structuring.
He later expanded his professional footprint by taking roles at Labuan Re in Bahrain and United Cooperative Assurance (UCA) in Saudi Arabia. In these positions, Rais managed regional underwriting operations and gained valuable experience in regulatory compliance and the digitization of insurance workflows. His international assignments enriched his understanding of diverse market structures and elevated his capacity to lead in multicultural, complex environments.
Faker Rais’s Growth Within BNA Assurances
Rais joined BNA Assurances (formerly AMI Assurances) in 2021, where he initially served as both Operational Director and Financial Director. His dual role allowed him to drive internal efficiencies, streamline claims processing, and contribute to new product development.
In recognition of his performance and leadership potential, he was promoted to Deputy Managing Director in 2023. In this capacity, he worked closely with the outgoing CEO and led initiatives focused on strategic planning, underwriting innovation, and reinsurance partnerships.
His elevation to CEO in 2025 is widely regarded as a natural progression, reflecting confidence in his vision and leadership style.
Faker Rais’s Vision for BNA Assurances
Under Rais’s leadership, BNA Assurances is expected to focus on key strategic priorities including:
Digital transformation: Advancing digital platforms to enhance customer experience.
Risk management innovation: Strengthening underwriting and claims analytics.
Regional expansion: Building new partnerships in Africa and the Gulf.
Regulatory alignment: Enhancing solvency standards and operational transparency.
Rais has previously advocated for the modernization of Tunisia’s insurance infrastructure. He supports the integration of tech-enabled solutions, efficient claims processing, and a push toward regional best practices in insurance governance.
Faker Rais and the Shift Toward Market Resilience
The challenges facing the insurance sector—such as rising climate risk, cyber threats, and ESG compliance—require strong, visionary leadership. Rais’s cross-border experience gives him a strategic edge in translating global insurance trends into actionable policies tailored for Tunisia and the Maghreb region.
His ability to anticipate emerging risks and align company policies with evolving market demands will be critical in driving long-term growth and resilience for BNA Assurances.
Continuity and Change Under Faker Rais’s Leadership
While Mohamed Skander Naija is credited with stabilizing the company post-rebranding and reinforcing its retail insurance offerings, Rais represents a blend of continuity and renewal. With a firm grasp on finance, operations, and strategic foresight, he is well-equipped to deliver short-term performance gains while steering the company through long-term transformation.
Conclusion: Faker Rais Ushers in a New Chapter for BNA Assurances
The appointment of Faker Rais as CEO is more than a routine executive shuffle—it’s a calculated step in BNA Assurances’ broader strategy for growth, innovation, and regional leadership. With his vast experience, academic pedigree, and internal familiarity with the firm’s workings, Rais is ideally positioned to lead the company into a new phase of excellence.
As Tunisia’s and North Africa’s insurance sectors grow more competitive and digitally driven, Faker Rais offers a rare mix of local expertise and global vision. His leadership is poised to become a cornerstone in BNA Assurances’ future as a resilient, customer-centric, and forward-looking insurer in the region.
