BGFI Bank Côte d’Ivoire Partners with SAAR Assurances to Expand Bancassurance in Côte d’Ivoire
In a strategic move to expand financial protection offerings in the Ivorian market, BGFI Bank Côte d’Ivoire has entered a bancassurance partnership with SAAR Assurances Côte d’Ivoire. This agreement aims to deliver targeted insurance products through the bank’s extensive network, ensuring convenience, accessibility, and essential coverage for both landlords and employed individuals.
The agreement was signed by Kafèhè Silué, Managing Director of BGFI Côte d’Ivoire, and Loïc Kengne, Managing Director of SAAR Assurances Côte d’Ivoire. The collaboration is expected to not only expand each party’s market presence but also enhance the development of customized insurance solutions within the Ivorian financial landscape.
BGFI Bank Introduces Bancassurance to Broaden Financial Security
Bancassurance, the integration of banking and insurance services, continues to gain ground across Africa. Through this model, BGFI is delivering streamlined, one-stop financial services to address key risks in clients’ daily lives.
The partnership introduces two new insurance products under the bancassurance model:
Joker Emploi (Job Loss Guarantee)
Joker Bailleur (Unpaid Rent Guarantee)
These offerings aim to serve working professionals and landlords, two groups often exposed to unexpected financial losses.
BGFI Bank Launches Joker Emploi for Credit Protection
The Joker Emploi product is a credit life insurance solution designed for BGFI Bank clients. It provides coverage in the event of involuntary job loss, disability, or death, ensuring loan obligations are still met without additional strain on policyholders or their families.
Key Benefits of Joker Emploi:
Loan Protection: Ensures outstanding credit payments are covered during unemployment periods.
Lump Sum Payout: Offers a one-time payment to beneficiaries in the case of disability or death.
Enhanced Borrowing Confidence: Clients can take out loans with assurance, knowing repayment obligations are insured.
This product not only strengthens financial protection for working individuals but also supports BGFI Bank by mitigating loan default risks.
BGFI Bank and SAAR Offer Joker Bailleur for Property Owners
The second offering, Joker Bailleur, is tailored for landlords and property investors. It protects them against financial risks linked to rental income loss, property damage, and legal disputes with tenants.
Key Benefits of Joker Bailleur:
Unpaid Rent Coverage: Compensates landlords for missed rent payments due to tenant non-compliance.
Property Damage Reimbursement: Covers repairs beyond normal wear and tear caused by tenants.
Legal Expense Protection: Assists in handling litigation and legal fees tied to tenant disputes.
By providing these assurances, BGFI Bank supports the real estate market and empowers landlords with risk-reduction tools to rent with confidence.
BGFI Bank’s Strategy: Diversification Through Partnership
This partnership forms part of BGFI Bank Côte d’Ivoire’s broader strategy to diversify its offerings beyond traditional banking. By collaborating with SAAR Assurances, the bank gains access to underwriting expertise and proven risk management capabilities.
In return, SAAR Assurances benefits from the bank’s large customer base and nationwide branch network, offering a direct and cost-efficient distribution channel for its insurance products.
The synergy between these two institutions demonstrates a win-win business model that:
Increases client satisfaction
Broadens market penetration
Deepens brand trust across Côte d’Ivoire’s financial sector
BGFI Bank Tackles Risk Awareness and Market Gaps
Despite rising financial literacy in Côte d’Ivoire, many working-class individuals and property owners still lack access to insurance. Through Joker Emploi and Joker Bailleur, BGFI Bank and SAAR Assurances address these gaps by:
Offering affordable and accessible coverage
Promoting a culture of forward financial planning
Boosting insurance uptake via trusted banking channels
These offerings support national goals aimed at financial inclusion and help raise awareness around risk protection tools.
BGFI Bank Leads the Future of Bancassurance in West Africa
The partnership with SAAR Assurances represents a significant step for BGFI Bank in the growing field of bancassurance across West Africa. As consumer expectations evolve and competition intensifies, the ability to provide integrated, user-centric financial solutions is becoming a key differentiator.
By focusing on real-world challenges like job loss and rental insecurity, BGFI Bank is positioning itself as a client-first institution capable of providing meaningful, real-time solutions.
Conclusion: BGFI Bank Strengthens Market Position with Innovative Bancassurance Model
With the launch of Joker Emploi and Joker Bailleur, BGFI Bank Côte d’Ivoire and SAAR Assurances Côte d’Ivoire are expanding access to essential insurance solutions while empowering clients to better manage financial risks.
This partnership is more than a distribution agreement—it is a shared vision for a resilient, inclusive, and client-oriented financial ecosystem. As Côte d’Ivoire’s economy and financial system grow, BGFI Bank remains at the forefront, delivering innovation through strategic collaboration.
